GivWrap Media Kit

About GivWrap

A premium app for the person who does the giving.

GivWrap is a productivity tool that serves as a command center for thoughtful gift giving. Users can visually organize their shopping plans: track ideas for every person, set budgets, manage upcoming occasions, and keep an archive of every gift they have ever given.

Paste a product link from almost any store and GivWrap saves the photo, name, and price in seconds. Everything you give, everyone you love, every occasion that matters — organized in one private place.

GivWrap is not another wishlist. Wishlist apps help people publish what they want to receive. GivWrap is the inverse — it organizes what the user plans to buy for others. It is designed around the giver, not the recipient, and that single difference changes every feature of the product.

GivWrap is always ad-free and never sells user data. An optional PIN keeps plans private.

Key Facts

NameGivWrap
CategoryProductivity
PlatformiPhone — live on App Store
Android in development
Pricing$4.99/month (when billed annually as $59.90/year)
$9.99/month (when billed monthly)
Access7-day free trial, then auto-renews until canceled
Founded2026
EntityGivWrap LLC
FundingBootstrapped
LocationParkland, Florida

Meet the Founder

Alison Rogove

Alison Rogove · Founder & CEO

Connect on LinkedIn

Founder & CEO, GivWrap

Alison Rogove is the founder and CEO of GivWrap, a premium gift planning app for iPhone (with Android coming soon). GivWrap is a productivity tool that serves as a command center for thoughtful gift giving. Through GivWrap, users can visually organize their shopping plans: track their ideas for every person, set budgets, manage upcoming occasions, and keep an archive of every gift they have ever given. Users paste a product link from almost any store, and GivWrap pulls the item's photo, name, and price in seconds. GivWrap is not another wishlist app; it is how thoughtful giving becomes organized, from the first idea to the moment you give.

A mother of two, Alison had long felt that a better tool should exist for the kind of gift planning she was constantly managing. Wishlist apps help other people tell you what they want — but nothing helped her track what she was buying, for whom, and when. She was losing track of ideas, duplicating gifts, and juggling budgets across a dozen occasions a year with no system to hold it all. Nothing on the market was beautiful, intuitive, or built around the way a visual thinker actually works. So she built it herself.

She does not come from a technical background, but with AI as her collaborator, she learned an enormous amount and built something she is genuinely proud of. GivWrap reflects exactly the product she envisioned — organized, visual, and designed to make thoughtful giving feel effortless.

Prior to founding GivWrap, Alison spent 20 years as a public relations executive, leading strategic communications for major healthcare companies and agencies in New York City and in senior in-house roles. She also currently serves as Director of Communications at Maestro Tech, a company building AI agents that automate mortgage origination. She holds a communications degree from Syracuse University.

GivWrap launched on the App Store in June 2026. Alison is based in Parkland, Florida. Connect on LinkedIn.

In Alison's Words

Quotes for attribution.

“

On the Problem

In my family, I am the one who is responsible for remembering and planning for every birthday, every holiday, every teacher gift. I know I am not alone in that. GivWrap is the tool I always wished existed, that lets me quickly capture ideas the moment they strike, and lays everything out for me in one beautiful, visual planning place.

Alison Rogove, Founder & CEO of GivWrap

“

On the Product

Gift giving quietly falls to one person in most families: the person who remembers, plans, and makes sure no one is forgotten. GivWrap is built for that person. Not to tell you what to buy, but to hold everything you're already thinking about, so you can stop carrying it all in your head.

Alison Rogove, Founder & CEO of GivWrap

“

On Building with AI

We are living through a moment where anyone with a clear vision can build something real — without a technical background, without a team, without waiting for permission. AI made that possible for me. I built GivWrap, learned more than I ever imagined, and shipped something I'm genuinely proud of. The barrier to building is gone. What matters now is the idea, and the drive to do something about it.

Alison Rogove, Founder & CEO of GivWrap

Journalist FAQ

Common questions.

GivWrap is live on the App Store for iPhone. Download here. Android is in development. For press inquiries or to request a demo, email press@givwrap.app.

Wishlist apps help people publish what they want to receive. GivWrap organizes what you are buying for others. They solve completely different problems. GivWrap is built entirely around the giver — not the recipient.

No. GivWrap has no product feed, no discovery experience, and no recommendation engine. It is a planning tool. Users save links to items they find elsewhere, and GivWrap captures the name, photo, and price automatically. The app is always ad-free and never tries to sell users anything.

A subscription to GivWrap costs $59.90/year when billed annually, or $9.99 per month when billed monthly. Annual subscribers save 50% off the monthly cost over the course of a year. Every subscription starts with a 7-day free trial. The trial converts to a paid subscription automatically at the end of the seven days unless it is canceled, and it renews until canceled. Subscriptions are managed and canceled through Apple Account settings.

GivWrap is built for the person in the family who quietly carries the responsibility for gifting, typically a woman between 28 and 55 who is buying for her partner, kids, parents, in-laws, and friends throughout the year. She is often organized in every other area of her life and wants a tool that works the way she thinks, not another shopping experience dressed up as a planner.

You paste a product link from almost any online store and GivWrap retrieves the item’s photo, name, and price automatically, then saves it to the person and occasion you choose. It works across a broad range of major retailers, and coverage expands continuously. When a retailer cannot be read automatically, you can add the item manually in a few seconds.

Yes. Gift plans are visible only to the account holder. There is no social feed, no sharing layer, and no way for a recipient to see what you have planned for them. An optional PIN lock adds a second layer for anyone who shares a device with the people they are shopping for.

No. GivWrap does not sell user data and does not show advertising. The product is funded entirely by subscriptions, which is a deliberate choice given how personal gift planning data is.

GivWrap is currently iPhone only. Android is in development. There is no web version at this time.

GivWrap was built by Alison Rogove, a solo non-technical founder who used AI tools to build and ship the product herself. The company is bootstrapped, with no outside investment.

GivWrap launched on the App Store in June 2026. GivWrap LLC is based in Parkland, Florida.

Yes. Alison is available for interviews, podcast appearances, written commentary, and product demos. Email press@givwrap.app to schedule.

Press Assets

Download everything.

All assets approved for editorial use.

All logos, app screenshots, and photographs on this page are © 2026 GivWrap LLC. They are provided for editorial coverage of GivWrap and may be reproduced in that context without further permission, provided they are not altered, recolored, or used to imply endorsement. Please credit images as “Courtesy of GivWrap LLC.” For any other use, contact press@givwrap.app. GivWrap™ is a trademark of GivWrap LLC.